New Balance Tokyo Design Studio

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Design

New Balance Tokyo Design Studio

The energy the Tokyo Design Studio team — specifically creative design manager Shugo Moritani — brought to the Boston-based company, we’d argue, forged a path forward in several fledgling, albeit foundational, categories (basketball, streetwear and retail)[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”40px”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_separator color=”custom” el_width=”90″ accent_color=”rgba(215,200,175,0.8)” css=”.vc_custom_1540583028468{padding-top: 20px !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css_animation=”none”][vc_column css_animation=”none” width=”1/2″ css=”.vc_custom_1540581559692{background-color: #f8f6f2 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row_inner][vc_column_inner offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”40px”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1626873860458{padding-right: 30px !important;padding-bottom: 40px !important;padding-left: 30px !important;}”]

Materials

Authentic and Natural

For the 574 by TDS, the most notable design decisions are the removal of the embossed “N” logos on both the medial and lateral sides, the reduction of any typeface logo to the TPU heel clip and the addition of a Vibram ripple sole. The latter evokes outdoor gear and more aggressive, functional apparel, but the shoe’s overall tone proves softer and more vintage. (It references an early NB sneaker called the Trackster.) [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1626873202074{background: #f6f6f6 url(https://flykicksng.com/wp-content/uploads/2021/07/daily-sneaker-roundup-4-29-2021-041.jpg?id=4316) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”43vw”][/vc_column][/vc_row]