Design
New Balance Tokyo Design Studio
The energy the Tokyo Design Studio team — specifically creative design manager Shugo Moritani — brought to the Boston-based company, we’d argue, forged a path forward in several fledgling, albeit foundational, categories (basketball, streetwear and retail)
Materials
Authentic and Natural
For the 574 by TDS, the most notable design decisions are the removal of the embossed “N” logos on both the medial and lateral sides, the reduction of any typeface logo to the TPU heel clip and the addition of a Vibram ripple sole. The latter evokes outdoor gear and more aggressive, functional apparel, but the shoe’s overall tone proves softer and more vintage. (It references an early NB sneaker called the Trackster.)
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